Our work around the Windy City at “Camp Groupon” Chicago
Summer in Chicago: There’s nothing quite like it. And Bloomingdale Signs By Tomorrow is thrilled to have been asked by Groupon, one of Chicago’s most unique, progressive, and growing brands, to help kick off one of their first events of the season: Camp Groupon.
No, we’re not talking about bunk beds, ghost stories, hiking, or arts and crafts – although you could think of it that way. Camp Groupon is an “all-inclusive urban adventure weekend” of cool Chicago activities, and ER2 Image Group (Formerly Bloomingdale Signs By Tomorrow) was in on every second of it. From registration, to the events, to the Camp Groupon “Counselors” themselves, our work was on display from start to finish.
“Campers” were greeted by ER2 Image Group (Formerly Bloomingdale Signs By Tomorrow) signage at everywhere from Macy’s on State Street, to Chicago’s renowned steakhouse Zed 451, to the luxurious Swissotel Chicago, a.k.a. Camp Groupon Headquarters. Campers taking a break from their rigorous schedule of fun activities could relax in VIP lounges designated by Camp Groupon signs – all produced by ER2 Image Group (Formerly Bloomingdale Signs By Tomorrow). Even non-campers on the streets of Chicago couldn’t miss the giant Camp Groupon vehicle wrap adorning the US Coachways bus moving campers throughout the city.
Perhaps the biggest hit was the backpack flags – Camp Groupon flags on poles designed to fit into the backpack of Camp Groupon Counselors. ER2 Image Group (Formerly Bloomingdale Signs By Tomorrow) created these unusual attention-getters with the goal of being creative and eye-catching. They did just that, and more: The flags were a favorite among campers and counselors alike.
Camp Groupon was a great time for both ER2 Image Group (Formerly Bloomingdale Signs By Tomorrow) and Groupon – we got to be a part of a hip, prominent Chicago brand’s latest gig, and Groupon successfully kicked off their event and guided 2000 campers throughout the Windy City with the help of our signage. We’re honored to have partnered with Groupon for this fantastic weekend of genuine Chicago “camping.”
Complaints? None. Although we would’ve liked to have made some s’mores…
