When ER2 Image Group(Formerly Bloomingdale Signs by Tomorrow )wrapped the four buildings, streets and sidewalks of ColorJam, we thought we had truly been to the mountaintop. After all, what could surpass working on the largest art installation in Chicago’s history, wrapping the outside of several skyscrapers?
Just one thing: Wrapping an entire hotel. Inside and out. During the Super Bowl.
Teaming with Bud Light, designers Lara Beth and Jonathon Beck, as well as our friend Dennis Remer (we worked with Dennis on our D-Rose “The Return” shoe and video series launch for Adidas), Bloomingdale Signs by Tomorrow was tasked with a gigantic challenge: Over the course of 4 days leading up to The Super Bowl, we had to transform the entire Wyndham Riverfront New Orleans Hotel into a totally branded experience for Bud Light.
As Bud Light welcomed a guest list that included contest winners, VIPs and assorted retailers, those guests stepped into world with fully wrapped elements like:
- Interior walls
- Interior and exterior lobbies
- Cab stands
- Bar counters
- Outside tinted windows
- Outside signage
- Elevator doors
- Galleries
When it comes to branding hotels, go Bud or go home.
Stop just at the signage? Right. Bud Light wasn’t having any of that. To truly complement our wrapped areas of the hotel, Bud Light took the brand immersion up several notches, ensuring every single room in the hotel had Bud Light pillows, towels, carpet, even shampoo bottles with Bud Light branding and lighting that shined with a Bud Light blue hue! If you were to take a stroll on the hotel patio, you’d see Bud Light bottles in a fountain, mounted on pedestals.
Just next to the hotel, a pedestrian bridge over Convention Center Boulevard was built to connect the hotel to a tent that would host private concerts by Lil Wayne, Big Boi, Pitbull, Flo Rida, Stevie Wonder and more. And – you guessed it – blue Bud Light carpeting covered the walkway leading to the show.
As Bud Light has plans for future branded hotels, like next year’s Super Bowl in New York, one thing is for certain: If it’s possible for the experience to be even bigger, they’re going to make it happen. And we hope to be involved with every inch of it all over again.
Building Projection on The Bud Light Hotel. Here We Go.
This hotel’s truly got it all. Check out the cool building projection that truly brought the Bud Light Hotel “to life” with this YouTube video!
