When it comes to this month’s feature, we’ve accomplished two things that most of our customers may not even know are available to them — Things that can come in pretty handy when dealing with the tight budgets that often accompany your trade show and event planning.
Last month Revel held a large political education symposium for the governors of several states. As a highlight of this event, organizers designed a 8′ x 58′ booth made-up of custom lightbox graphics… an ambitious display that pushed the limits of the tight event budget.
So, how did we make this happen at the lowest cost possible? Well, pulling this off required two special accommodations:
First, we created our first-ever fabric lightbox structures. Instead of printing on a traditional, rigid lightbox panel, we printed the client’s graphics on UV curable fabric, crafting two fabric panels to line the front and back of reusable aluminum frames. By applying light to both of these fabric sections, we are able to achieve the effect of LED-lit rigid paneling. Also, fabric has several other advantages; it’s easy to ship, store, install and take down.
Second, we rented the booth structures out to our client, rather than insisting that the client purchase them. Since the custom graphics were to be printed on fabric and attached to aluminum frames, the entire framework of the booth could be repurposed and reused for future events once the graphics were removed. This rental option is not only more eco-friendly, but it allows for a significant reduction in cost to our customers, saving on both the price of purchase and storage.
With the multiple applications of these fabric frames: trade shows, special events and retail to name a few, they’re sure to be a hit. Feel free to reach out to us to discuss our rental or purchase options for fabric paneling, along with all the custom tweaks we can do to make your brand stand out.
And stay tuned to our monthly newsletters and social media for yet another fabric printing capability! We’ve got a real game-changer in store, but you’ll just have to wait for the details until it’s ready. Coming soon…
