Branding The Merchandise Mart: Graphics for a Giant

We always like to do things a bit bigger here at ER2. When NeoCon, the largest exposition and conference for commercial interiors, asked us to adorn one of the largest buildings in the U.S. for their event, we knew we had to step our game up big time.

This past June, our talented team of installers scaled Chicago’s Merchandise Mart and placed multiple 16-by-24 foot banners on the building. In our bigger-than-life style, we made sure this was one of the largest installation in Merch Mart history. We’re extremely proud to be part of the NeoCon project and very glad it turned out so well. Take a look at our handy work in this video.