Under Armour All-America Baseball is a gathering of the best of the best. For one weekend, top high school prospects gather for a weekend of competition, instruction, and national exposure. In 2015, the series returned to Chicago and the friendly confines of Wrigley Field.
Under Armour asked ER2 to deck out the sixth floor of the W Hotel with graphics for the event. We used this opportunity to create a vibrant, colorful experience. The participating athletes would engage in a branded experience as soon as they stepped off of the elevator. For these future stars, this event is larger than life—we created graphics to match.