If you’ve ever saved food in plastic wrap, taken out the trash, lined the bottom of a baking pan in aluminum foil or been to a party, chances are you’ve used one of the many household brand staples from Reynolds Consumer Products. It’s the name behind Reynolds Wrap®, Hefty® Ultra Strong™ trash bags, the red Hefty® Party Cup and the Fresh-Lock®Zipper and Slide-Rite®Slider flexible closing pouches. Just to name a few.
These products are so much a part of our daily lives that you’d probably never think of them as art, would you?
Well, someone did: ER2 Image Group, in collaboration with Reynolds.
Reynolds approached us with a vision: Make artwork out of the company’s most popular items to be put on full display in their Lake Forest, IL headquarters. Signs would hang next to each piece of art, sharing facts about the particular Reynolds product you were viewing.
Could ER2 make everyday household items into works of art?
We were fascinated by the challenge and started with some inspiration from Reynolds. The Reynolds Consumer Products team visited us with the materials they ideally wanted to use in the artwork and two mock-up 12” x 18” signage displays.
Even though many Reynolds products have been manufactured for decades, ER2 and our design partners at Reynolds capitalized on the opportunity to present these familiar brands from a perspective nobody had ever seen before: As art.
The Reynolds Red Cup Wall
The sheet of red cups on this wall is a section cut from a Reynolds Quad Cup production line from Huntersville, North Carolina.
Speaking of which, each Quad Cup line produces:
- 2,100 cups per minute
- 126,000 cups per hour
- 3,024,000 cups per day
- 1,103,760,000 cups per year!
The Reynolds Wrap Button Wall
See those silver circles hanging from the wall that look like quarters or candy wrappers? They’re actually samples of the buttons created to perform routine chemistry analysis by Reynolds’ quality lab in Hot Springs, Arkansas.
Every batch of proprietary Reynolds Wrap formula is tested. The samples you see here represent 72 batches of perfect Reynolds Wrap chemistry!
It was a thrill for our installation team to rise to the occasion and incorporate products into the environment at Reynolds Consumer Products headquarters in a beautiful way.
If you’d like a fresh set of creative and highly experienced eyes to see your corporate environment from a more exciting viewpoint, do what Reynolds did:
Share your vision with us at ER2 Image Group. Bring any materials you like. Tell us about the impact you’re going for and the proud people in your environment who will feel it most. Together, we’ll be the collaborative team that makes your employees, clients and critical stakeholders believe they’ve stepped into an exceptional place that’s living the brand: Yours.
Call us today at 630-980-4567 or email [email protected].
