Thinking Bigger: Thinking Brighter LED Signs with Nick Fracasso

Have you ever wanted to see your name in lights? Account Executive Nick Fracasso is your man. With almost twenty years of electrical experience, Nick and ER2 can help create exterior building signs, LED message units and more. Before Nick joined the ER2 team, he spent twelve years learning the intricacies of “light-emitting diode” signage. […]

How To Get More Foot Traffic? The Answer Is Over Your Head. Really.

When you think about choosing to go into one store or another, what’s one of the first things you look at? Let’s face it. You look up. Because that attractive lettering just above the door is going at least peak your curiosity and more than likely, lead you into the store. Getting that kind of […]

Next to a parka, it’s the best way to fight a Chicago winter.

Does your business shut down after 4:00pm? Most don’t. But if you have a street level business, Old Man Winter could play a vital role in how much foot traffic you get toward the end of the day. Or how often your regular customers are aware of new sales specials. Remember, here in Chicagoland, the […]