Radio Flyer’s first store in over a century presentsER2 Image Group with the opportunity to reimagine retail’s immersive possibilities.
For over a century, Radio Flyer has been synonymous with childhood adventure. Now, the iconic brand has taken its legacy a step further by opening its first-ever flagship retail store—a 15,000-square-foot immersive environment designed to engage customers of all ages. Located in Woodfield Mall in Schaumburg, IL, the store is more than just a retail space; it’s an interactive brand experience that invites visitors to explore, test, and connect with the Radio Flyer story.
To bring this vision to life, ER2 Image Group was entrusted with the design, fabrication, and installation of key environmental graphics and experiential elements—ensuring that every touchpoint within the store reflects Radio Flyer’s rich history while meeting the demands of modern retail engagement.
Transforming a Retail Vision into Reality
Creating an engaging, brand-driven environment requires expertise in custom fabrication, large-format printing, and experiential design. Working in collaboration with Gensler and Leopardo Construction, ER2 delivered an integrated solution that blends storytelling, functionality, and seamless execution.
From the moment customers enter, they are transported into the world of Radio Flyer, with bold graphics, tactile installations, and interactive zones that encourage exploration. Some of the standout elements include:
Immersive Entry Experience – A visually stunning entryway that sets the tone for the in-store journey.
Custom Ceiling Installations – A series of oversized, circular blue “clouds” fabricated from 9mm Sound
Dampening Acoustic Felt to create a whimsical sky effect.
Wagon Wheel Vignette – A larger-than-life wall graphic featuring a to-scale recreation of a classic Radio Flyer wagon, meticulously crafted wooden tires that provide a photo-worthy moment. Designed and produced by our in-house carpentry team
Customer Service Center Exhibit – A curated display of numerous historical Radio Flyer artifacts, seamlessly mounted using ER2’s expert display solutions.
Engineering for Experience: The Radio Flyer Race Track
A key feature of the retail space is the Radio Flyer Race Track, where young riders can test drive bikes, scooters, and e-karts before making a purchase. To enhance the customer experience, ER2 developed:
-Durable, branded track signage that enhances the space’s immersive feel. -Custom-printed vinyl floor graphics designed for durability and visual impact. -Interactive “Portal Wall” Installations that guide customers from one store section to the next, using high-impact graphics to create a seamless flow.
Precision Execution: Meeting Brand Standards at Scale
With an ambitious vision for a fully immersive retail environment, ER2 Image Group was tasked with maintaining absolute brand consistency across a plethera of unique graphics and installations. To meet this challenge, we employed:
Advanced color-matching technology to ensure consistency across wallcoverings, vinyl graphics, SEG frames, and acoustic panels.
Precision fabrication techniques for high-quality, long-lasting visual elements.
Seamless coordination with design and construction teams to ensure on-time delivery and flawless execution.
“Radio Flyer provided a great deal of trust to ship their prized possessions and artifacts to us so we could figure out how to mount them to the walls best”
-Jason Dillas, Managing Partner
“Portal Wall”
Radio Flyer Race Track
The ER2 Difference: A Collaborative, End-to-End Approach
From concept to installation, ER2 Image Group worked as a true extension of the Radio Flyer brand, leveraging decades of expertise in retail branding, environmental graphics, and custom fabrication. Our ability to manage more than 50 different graphic elements while ensuring on-time completion showcases our commitment to quality, precision, and innovation.
As brands continue to reimagine in-store experiences, ER2 remains at the forefront of helping businesses turn physical spaces into immersive storytelling environments that drive engagement and sales.
Ready to elevate your retail space? Let’s talk about how ER2 Image Group can bring your brand to life through experiential design, custom fabrication, and large-format printing solutions.
