In today’s evolving corporate landscape, fostering employee engagement and brand connection within a physical workspace is more critical than ever. Recognizing this, United Airlines embarked on a strategic initiative to redesign their amenity floor at Willis Tower, creating an immersive environment that enhances collaboration, reinforces corporate values, and optimizes employee well-being.
To bring this vision to life, ER2 Image Group was selected as the trusted partner, leveraging its expertise in environmental branding, large-format printing, and custom fabrication to develop a space that is both visually compelling and functionally purposeful.
Aligning Brand Identity with Workplace Innovation
The challenge: How do you create a dynamic, engaging workspace for employees spread across multiple floors of a towering skyscraper?
Through close collaboration with Gensler and Executive Construction Inc., a tailored solution was developed that seamlessly integrates:
Biophilic Design Elements – 5 total 5’x3’ Moss Wall displays w/1/2” Acrylic pin-mounted letters expressing United Airline’s core Visions
Aviation-Inspired Artifacts – A custom-fabricated wall mural incorporating a full-scale United Airlines jet engine, serving as a striking representation of United’s legacy and innovation in travel. This unique piece also provides a memorable photo opportunity for United employees and visitors alike, with the mural expertly retrofitted to seamlessly integrate the life-sized jet engine.
Branded Wall Graphics & Wayfinding – Strategically placed visuals that provide seamless navigation and create a strong connection to United’s brand story.
Multi-Use Collaboration Zones – Thoughtfully designed areas that promote teamwork, casual interaction, and employee engagement.
Merging Sustainability & Brand Storytelling
United Airlines’ amenity floor redesign goes beyond aesthetics—it embodies the company’s core values. Through sustainable materials, energy-efficient production techniques, and innovative fabrication, ER2 Image Group helped ensure the space reflects United’s commitment to both environmental responsibility and employee experience.
🔹 Employee Engagement: Since the installation, hundreds of United employees report feeling a stronger connection to their workplace and company mission.
🔹 Brand Consistency: The integration of aviation-inspired visuals ensures every touchpoint within the space reinforces United’s identity.
The ER2 Difference: Strategic Design for Modern Workspaces
Transforming a corporate space into an immersive brand experience requires more than just great design—it demands expert execution, precision fabrication, and a deep understanding of environmental branding. Through countless hours of meticulous planning, fabrication, and installation, ER2 Image Group delivered a space that not only enhances employee experience but also serves as a model for modern workplace transformation.
As companies continue to redefine the role of physical spaces in employee engagement, ER2 Image Group stands ready to help brands bring their vision to life with cutting-edge environmental graphics and branded experiences.
Photo Credit:
© Connie Zhou I Design by Gensler
