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Tag Archives | Chicago Bears

Fleet Managers

The 2 Minute Drill To Get Fans Buying

Imagine yourself as a team’s Marketing Director. It’s game day. Your fans are shuffling near the stadium. They’re fumbling around for their tickets. And just after they’ve entered the general area, they’re looking around to get their bearings for where their gate is among a mass of fellow fans around them. You’ve probably got about […]

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How to attract 100 hearts on Michigan Avenue

During National Heart Month, Chicago’s most popular street was suddenly adorned with 100 acrylic heart sculptures. A giant Valentine’s Day stunt that was the work of 100 suave Casanovas? No. It was even more worthy cause than love – a month-long campaign from Northwestern Hospital’s Bluhm Cardiovascular Institute to promote heart health awareness, called “Hearts […]

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