When most people start a graphics project, the first question they ask is:
“How much will it cost?”
It’s an important question. But it isn’t the first one you should ask.
The most successful projects begin long before the printer starts running. They start with strategy. By asking the right questions early, you can avoid costly mistakes, improve results, and create graphics that continue delivering value long after installation.
Here are seven questions we encourage every client to think about before printing anything.
1. What Is This Graphic Trying to Accomplish?
Every graphic should have a job.
Are you trying to:
- Build brand awareness?
- Improve navigation?
- Increase sales?
- Inspire employees?
- Create a memorable customer experience?
If you don’t define success first, it’s difficult to know whether the project achieved it.
2. Who Will Be Seeing It?
A vehicle wrap seen at 55 mph has different design requirements than a lobby wall graphic viewed from six feet away.
Understanding your audience affects:
- Font size
- Color contrast
- Messaging
- Material selection
- Placement
Design should always begin with the viewer.
3. Where Will It Live?
Environment matters.
Will your graphic be:
- Indoors?
- Outdoors?
- On glass?
- On textured walls?
- In direct sunlight?
- Exposed to heavy traffic?
The answers influence everything from materials to installation methods and long-term durability.
4. How Long Does It Need to Last?
Not every project should be built the same way.
A temporary event graphic has different requirements than permanent workplace branding.
Thinking about lifespan early helps ensure you’re investing in the right solution.
5. Does It Fit the Rest of Your Brand?
One graphic shouldn’t exist on an island.
Ask yourself:
- Does it match our website?
- Does it align with our office?
- Does it reflect our brand standards?
- Does it reinforce our messaging?
Consistency builds trust.
6. Is the Space Ready?
Even the best graphics depend on the right conditions.
Surface preparation, lighting, measurements, accessibility, and installation timing all play a role in the final result.
Great projects don’t happen by accident. They’re planned.
7. Are You Thinking Beyond Today?
The best graphics solve today’s need while supporting tomorrow’s goals.
- Can the design be expanded?
- Will it support future branding?
- Can the materials be updated or replaced easily?
Thinking ahead often saves significant time and money down the road.
Great Graphics Begin with Great Questions
Wide format printing isn’t just about producing beautiful graphics.
It’s about creating solutions that perform.
At ER2 Image Group, every project begins with a conversation. We ask questions about your goals, your audience, your space, and your brand before recommending materials or starting production.
That strategic approach helps us create workplace branding, environmental graphics, fleet graphics, wall murals, retail environments, and custom signage that not only look exceptional but also deliver lasting value.
Start with Strategy
The next time you’re planning a graphics project, don’t start with the printer.
Start with the questions.
Because the more intentional the planning, the more successful the final result.
And that’s how great brands create great spaces.
Ready to start your next graphics project the right way? Contact ER2 Image Group to learn how our team can help you ask the right questions, choose the right materials, and create wide format graphics that deliver lasting value.