At ER2, we’ve managed to stay out of the tabloids—at least so far. But we are proud to grace the pages of this month’s Sign and Digital Graphics magazine, one of the premier industry publications. Our very own Gary Schellerer Jr. was asked to share some of the wisdom we’ve accumulated over the last 15 years about wholesale printing in a feature article.
For anyone in the trade who has stressed over whether they should drop a chunk of change on a fancy new machine, Gary explains in his article how wholesale printing can help you get the most out of your investment. ER2 owes a lot of its success to having the latest printing technology that wholesalers seek out. Maintaining good relationships with wholesalers and respecting their unique needs has also been important, and Gary explains all the pitfalls sign shops need to avoid.
The article can be found on page 33 of the print edition (scroll to page 36 in this e-version). And if you don’t own a shop, don’t worry. The article also has something everyone can understand—beautiful images of some of our best work! It’s a real thrill to see our hard work shown off in one of the industry’s biggest publications, under a Schellerer byline no less.
Look for Gary’s column to appear in future issues of Sign and Digital Graphics as well. We’re excited to have this forum to share some of the knowledge we’ve picked up from our years of experience. Gary may not be Dear Abby quite yet, but it’s a start.
