Does your business shut down after 4:00pm? Most don’t. But if you have a street level business, Old Man Winter could play a vital role in how much foot traffic you get toward the end of the day. Or how often your regular customers are aware of new sales specials.
Remember, here in Chicagoland, the sun sets by 4:30pm in the Winter and the skies are pitch dark by 5pm. That means visibility of your business is going to be significantly challenged in the late afternoon without solid electrical signage.
The beauty of electrical signage is that, if it’s an LED display, your message can constantly change with ease every day if you like. All it takes is the click of a mouse from a central location.
One variety, like the illuminated monument sign displayed above for Naperville Central High School, is a great way to alert people to your business’ location and upcoming events as well as upsell existing customers prior to them entering.
It works harder than most people after 5pm.
Now, you might be saying, “We close at 5pm anyway, so illuminated signage is not a big deal.” Actually, it’s a huge deal. Here’s why. If a competitor has this type of signage and you don’t, he’s getting 7 more hours of advertising in his day that you aren’t, just by having good electrical signage to passersby.
One more thing – since this signage is more permanent than others, you’ll be glad to know it can stand up to the elements outdoors beautifully, even when the elements aren’t so beautiful themselves. Our people at ER2 Image Group (Formerly Bloomingdale Signs by Tomorrow) will help you select the electrical sign that’s built to withstand practically anything the weatherman predicts tomorrow. That’s one sign that gives you maximum value for the long-term.
