Imagine yourself as a team’s Marketing Director. It’s game day. Your fans are shuffling near the stadium. They’re fumbling around for their tickets. And just after they’ve entered the general area, they’re looking around to get their bearings for where their gate is among a mass of fellow fans around them.
You’ve probably got about 2 minutes if you’re lucky to get their attention with a merchandising opportunity. How will they spot you in a somewhat chaotic area and decide to wander over to a full array of hats, jerseys and t-shirts? That’s easy: An appealing trailer wrap that boldly signifies where the goods are.
The Chicago Bears turned to us for exactly that purpose recently. On a brisk November afternoon, we used our same expertise for wrapping all kinds of cars, vans and even semi-trailers to give the Bears several attractive trailers like this one for their merchandise.
Without a trailer like this, you may be missing out on those extra fans who only intended to walk in for a game but walk out with some extra pieces of merchandise with your logo on it. Talk about a good way to supplement revenue beyond the tickets and concessions.
You don’t have to be in charge of promotions at the pro level to take advantage of opportunities like these. If you’re an Athletic Director at the High School or College level, let’s talk about how in-game vehicle and trailer wraps like the one featured here can keep fan spirit at your school going strong well between seasons.