Well, we did it again – the completion of another seemingly impossible project! Within two short weeks, we completed displays for 28 exhibitors at NeoCon 2017 and provided all the building signage! Earlier this summer, we designed, printed and installed tons of graphics, completely dressing up the first floor of the Merchandise Mart in Chicago. NeoCon is an annual event that features over 500 leading companies in the commercial design and business industries. Over 50,000 design professionals attended this year’s conference and explored multiple booths and areas of interest, all of them graced by ER2’s touch.
Working with fellow design professionals made this a thrilling project for our team. We were inspired by the artists’ collective visions that made the whole convention come together. Each of the exhibits that we wrapped was unique, and there were plenty of complex, interesting designs to work with!
ER2 took care of everything from shop to show, so we collaborated on designs, picked out colors, prepared the graphics, designed our prints around the allotted space, and installed each and every graphic on the main floor. This was such a huge production that we had to keep one of our delivery trucks on site to act as warehouse space for our high volume of product!
One of the most interesting pieces we did was for ISOCORE, a luxury vinyl-flooring specialist. Their exhibit was under a pair of escalators, which meant we had to get creative. We outfitted the bottom of the escalator completely in a black sealed print with their logo to top it off. The sky-high prints made a huge impression at the convention.
Not only did we get to festoon the main floor of the Mart plaza with banners and graphics, but we also provided the graphics on the building’s exterior to advertise for the event, complete with signage around the Mart that directed guests through the hallways to the event.
“We have worked with Gary and his team for over 15 years, says Elizabeth Waters, Director of Special Events at GCJ Management. “There is nothing they can’t or won’t do, from covering the exterior of the Mart in 20’ banners to 6” wall decals.
ER2 treats every project the same with careful consideration, attention to design detail and a very efficient proofing process. The response time, the quality of work and customer service is unparalleled in this family run business.”
Being part of NeoCon this year was a blast – and what an amazing venue! The show may be over, but it will go into our memory book as a source on inspiration as we move on to the next “impossible” challenge.
