Branding isn’t a concept reserved for what happens outside of your office. It can be a powerful reflection of what your business stands for internally too. One of the best ways to set that emotional tone is through custom wallpaper printing. Which exactly what international company Tate & Lyle was looking for in one of their newest office spaces.
A well-established provider of ingredients for the food and beverage industry, Tate & Lyle sought to make a strong visual statement to its employees and visiting clientele as they walked through the lobby and hallways of the business.
The key to communicating that statement was a piece of 127-foot-long custom wallpaper.
That’s right. 127 feet of printing.
But if you think that was the only unique element of this challenge, think again. Within the custom wallpaper, a mosaic of tiny icons came together to spell out inspirational messages for all to see, such as, “Our imagination is the only limit we can hope to have in the future” and “Creativity is piercing the mundane to find the marvelous.”
These kinds of messages printed in a large format have to be read quickly and easily, like a billboard. So there’s no room for error in the design, printing and installation process.
As you can see from some aspects of the wallpaper, we also had to maneuver around certain elements of the wall to keep the flow of the imagery even and consistent.
If you have a corporate lobby or internal office space that demands a compelling combination of color, light, shape and shadows, talk to us about how a custom printed wallpaper application can bring your brand to life in big ways.
