Nick Fracasso has been around the world of designs and signs as long as he can remember. His dad was in the business, working for a signage company and crafting hand-painted graphics on vehicles in his spare time. Nick literally grew up crawling around the paint cans in the garage and then helping out as he grew older. Already knowing the career path he was going to follow, Nick studied design in college to build an academic foundation for his practical experience.
He brought that wealth of knowledge and inherited talent to the ER2 team when he became part of our family as an account executive in 2011. While working for another company, he found himself outsourcing the difficult graphics challenges to ER2 time and time again. He finally decided to stop playing the middle man and asked if we needed any help.
“I quickly learned to appreciate the fact that ER2 is a pioneer in grand format printing and always insures that the team is exposed to the latest products and techniques,” said Nick. “It continuously invests in leading edge technology and that is what helps the company maintain its place at the forefront of the industry.”
What really excites Nick about working here is that every day brings a new and unique canvas to work on. While the basic medium may be adhesive graphics, one day it’s applied to a truck, the next up the side of a building or the floor of a lobby. Each job brings him a new imaginative challenge. He loves getting out in the field and meeting the customers to hear their vision –and some of them are wild –offering suggestions and then working with the graphics department to make that vision a reality. It helps that he has been in the business so long that he is well-versed in the capabilities of ER2’s product line. This allows him to expedite the process from vision to design to production to installation.
The wildest assignment Nick has handled to date is an “augmented reality experience” which was a virtual tower that grew as donations came in. Each donation was one brick in the structure. It entailed an outdoor graphic that was able to interface with a tablet or mobile device so the user could see the images placed into the real landscape. It had to be 25 feet tall, work outdoors and be broken down for shipment to locations like the Washington monument, downtown New York and other locations all over the country. The starting point was a rough drawing on a piece of paper. It was left up to ER2 to use their talents to come up with the working model. The result was the largest free standing virtual tower in the world. (See the video.)
While known in the past as a coach and active player on the volleyball circuit, today you are more likely to find Nick working on DIY projects around the house or sitting around the pool with a cool drink. He finds plenty of action and excitement on the job.
His fellow workers at ER2 may know him as a homebody, but what they may not know is that in his senior year in high school he took off for a global adventure, traveling to Germany and Istanbul, Turkey.
Nick feels that he was destined to end up at ER2 and appreciates the fact he gets to work with such talented, dedicated people who make the “job” more like hanging around and having fun with an extended family.
